![]() ![]() The seller can ask more abstract questions regarding a proposal or an RFP and the Q&A bot will reference back to similar past campaigns and proposals to see which ad types or insights were used. And the upcoming copilot will be a Q&A bot that the sales team can use to further search all of the available ad products. The creative team within BuzzFeed’s sales division has a creative brainstorming copilot. They’re really pressed for time and just information-seeking part of it is very time-consuming and difficult,” said Myles Younger, head of innovation and insights at U of Digital, which teaches professionals how to use AI within their businesses, among other topics.Īnother of BuzzFeed’s copilots is called the product mix assistant and its purpose is to recommend the different ad types and sellable products that exist within BuzzFeed’s portfolio based on certain keywords in an RFP or RFP summary. “I would put my money on the outputs being actually superior to the human-written RFP responses and I think a lot of people would agree with that because people aren’t professional writers. The seller is still responsible for reading through the entire RFP to ensure everything is represented properly in the summary, he added, but the arduous task of writing up the summary is no longer on the seller’s plate. The RFP summary copilot creates a one-page summary of an RFP, as the name suggests, and while it still requires proofreading from the salesperson before being passed onto the CRM, Guendjoian said it turns a two- to three-hour-long task into a 10-minute-long step. “Thinking about the crunch that is happening right now and the need to be constantly in front of our clients proactive, anything that can reduce operational lag, which all of these copilots do, is helpful,” said Guendjoian. Andrew Guendjoian, evp and head of client partnerships at BuzzFeed Inc., is advising the tech team that is building the tools on areas of operational lag that could benefit from AI intervention. BuzzFeed currently has six AI tools, called copilots, in operation, with the seventh scheduled to roll out at the end of this month.
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